We often get asked about the name of our company and why we chose to add an additional ‘o’ in the word ‘moving’. Below is a note from owner Keith Rateliff about the origin of the company’s name.
“You may be wondering why the company is called Mooving Pictures with an additional ‘o’ in the word. My grandmother was a huge inspiration to me, both professionally and personally. Despite a life of abuse, turmoil, and tragedy, she forged ahead with a positive attitude, hope based in faith, and encouraging love.
When I was little, my mom read to me about ‘moo cows’. For some reason, my grandmother reminded me of a moo cow (in a very endearing way), so I coined the nickname ‘Moo’ for her. It stuck and everyone in the neighborhood began calling her Moo. When the time came to name my video production business, I wanted to honor her while also using a name that was familiar in the industry and from that thought process, ‘Mooving Pictures‘ was created.”